Content ManagerJob Description
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Job Description Sample
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Job Title: Content Manager
Location: Remote/Hybrid
Type: Full-time
About the Role:
We're seeking a strategic Content Manager to lead our content initiatives and drive audience engagement. You'll develop content strategies, manage a creative team, and ensure brand consistency across all channels.
Key Responsibilities:
- Develop and execute comprehensive content strategies
- Manage editorial calendar and content workflow
- Lead and mentor content creation team
- Optimize content for SEO and audience engagement
- Analyze content performance metrics and adjust strategies
- Collaborate with marketing and design teams
- Ensure brand voice consistency across platforms
- Manage content budget and freelance relationships
Perks:
- Flexible remote work options
- Professional development budget
- Health and wellness benefits
- Creative team environment
Content Manager Responsibilities
Hiring a content manager? Here's what you can expect them to handle:
- Develop and implement content strategy aligned with business goals
- Manage editorial calendar and content production workflow
- Lead content team and coordinate with stakeholders
- Create and optimize multimedia content for digital channels
- Monitor content performance using analytics tools
- Ensure SEO best practices across all content
- Manage content budget and freelance contributor relationships
- Maintain brand voice and messaging consistency
Qualifications to Be a Content Manager
Here's what a solid candidate typically brings to the table:
Bachelor's degree in Marketing, Communications, or related field3-5 years content management or marketing experienceProven track record of successful content campaignsStrong portfolio demonstrating content strategy expertiseExperience managing content teams and workflowsContent Manager Prerequisites
Before you even think of hiring, make sure your candidates have:
Excellent writing, editing, and proofreading skillsDeep understanding of SEO and content optimizationProficiency with content management systemsStrong project management and organizational abilitiesData-driven mindset with analytics experienceContent Manager Hard Skills
The “must-haves” on every recruiter's checklist:
Content Management Systems: WordPress, HubSpot, ContentfulSEO Tools: SEMrush, Ahrefs, Google AnalyticsProject Management: Asana, Trello, Monday.comDesign Software: Adobe Creative Suite, CanvaSocial Media Platforms: LinkedIn, Twitter, FacebookEmail Marketing: Mailchimp, Constant ContactAnalytics: Google Analytics, Data StudioCollaboration Tools: Slack, Microsoft TeamsContent Manager Soft Skills
Tech skills get them in the door—soft skills help them stick around.
Strategic thinking and creative problem-solvingExcellent written and verbal communicationStrong leadership and team managementAdaptability to changing priorities and trendsAttention to detail and quality focusTime management and deadline orientationCollaborative mindset and interpersonal skillsAnalytical thinking and data interpretationContent Manager Salary by Experience Level
Entry Level (0-2 Years)
$45k – $65k
Common Titles
Junior Content Manager, Associate Content Manager
Mid Level (2-5 Years)
$65k – $95k
Common Titles
Content Manager, Content Manager II
Senior Level (5+ Years)
$95k – $140k
Common Titles
Senior Content Manager, Lead Content Manager
Frequently Asked QuestionsAbout Content Manager Hiring
A Content Manager focuses on content creation, editorial processes, and team management, while a Content Marketing Manager emphasizes strategy, campaign execution, and marketing ROI. Content Managers are more operational; Content Marketing Managers are more strategic and metrics-driven.
Yes, if they demonstrate strong content creation skills and strategic thinking. Look for candidates who've led projects, mentored peers, or managed freelancers. Individual contributor experience with proven leadership potential can translate well into management roles.
Prioritize strategic thinking for senior roles, as they can delegate writing tasks. For smaller teams, balance both skills. Test strategic ability through case studies and writing skills through work samples to assess the right mix for your needs.
Assign a practical case study: ask them to audit your existing content and propose a 90-day strategy. Review their portfolio for measurable results, not just creative work. Conduct a working session where they plan an editorial calendar.
Watch for lack of measurable results in past roles, inability to discuss analytics or ROI, poor communication skills, or no experience with content tools. Candidates who can't explain their content strategy process or show adaptability to different formats are concerning.
Tools and Programs Content Manager Use
Here's what their digital toolbox might look like:
CMS Platforms
WordPress•Drupal
SEO Software
Ahrefs•Moz
Analytics
Google Analytics•Mixpanel
Social Media
Hootsuite•Buffer
Design
Adobe Creative Suite•Figma
Project Management
Asana•Jira
Communication
Slack•Zoom
Marketing Automation
HubSpot•Marketo
Job Description Examples
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.NET Architect.NET DeveloperAI/ML EngineerAI/ML InternAndroid ArchitectAndroid DeveloperAndroid Developer InternAngular DeveloperAngular Developer InternApp ArchitectApp Developer
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