Content StrategistJob Description

A Content Strategist focuses on planning, governance, and information architecture across all content, while a Content Marketing Manager specifically drives marketing campaigns and lead generation. Content Strategists work more on structure and user experience, whereas Content Marketing Managers focus on promotional content and conversion metrics.

Yes, but expect to provide more guidance and mentorship. Look for candidates with strong portfolios from content writing, editing, or digital marketing roles who demonstrate strategic thinking. Consider hiring at a junior level and pairing them with senior team members for development.

Prioritize strategic thinking first—SEO can be learned more easily than strategic vision. A strong Content Strategist understands business objectives and user needs, then applies SEO as one tactical tool. Look for candidates who ask about business goals before discussing tactics.

Present a case study with your actual business challenge: provide website analytics, business goals, and ask them to audit sample content and propose a strategy. Request they present a content framework or editorial calendar. This reveals their analytical approach and practical problem-solving skills.

Watch for candidates who focus only on content creation without discussing measurement, governance, or user research. Red flags include no experience with analytics tools, inability to explain past strategic decisions, or portfolios showing only execution work without strategic planning documentation.