Associate Brand ManagerJob Description
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Job Description Sample
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Job Title: Associate Brand Manager
Location: Los Angeles, CA / Hybrid
Type: Full-time
About the Role:
We're seeking a strategic Associate Brand Manager to help build and execute brand initiatives for our growing portfolio. You'll partner with sales, creative, and operations teams to deliver impactful marketing programs that drive consumer engagement and business results.
Key Responsibilities:
- Develop and execute brand marketing campaigns across channels
- Analyze market trends and consumer insights to identify opportunities
- Manage project timelines and budgets for promotional activities
- Collaborate with creative agency on advertising and content development
- Track campaign performance and report on key metrics
- Support new product launches and innovation initiatives
- Build relationships with cross-functional partners and stakeholders
- Present brand strategies and recommendations to senior leadership
Perks:
- Competitive salary and performance bonuses
- Comprehensive health, dental, and vision coverage
- Professional development and training opportunities
- Flexible hybrid work arrangement
Associate Brand Manager Responsibilities
Hiring a associate brand manager? Here's what you can expect them to handle:
- Execute brand marketing strategies and promotional campaigns
- Conduct market research and competitive analysis
- Manage marketing budgets and track ROI
- Coordinate with sales teams on retail programs
- Develop consumer insights through data analysis
- Oversee creative development and brand asset production
- Monitor brand health metrics and performance KPIs
- Present strategic recommendations to leadership teams
Qualifications to Be a Associate Brand Manager
Here's what a solid candidate typically brings to the table:
Bachelor's degree in Marketing, Business, or related field2-4 years experience in brand management or marketingStrong analytical skills with data-driven decision making abilityExcellent project management and organizational capabilitiesExperience managing marketing budgets and vendor relationshipsAssociate Brand Manager Prerequisites
Before you even think of hiring, make sure your candidates have:
Proficiency in market research and consumer insights analysisOutstanding communication and presentation skillsProven ability to work cross-functionallyKnowledge of digital marketing and social media platformsExperience with CPG or consumer brands preferredAssociate Brand Manager Hard Skills
The “must-haves” on every recruiter's checklist:
Market Research: Nielsen, IRI, Kantar analytics platformsData Analysis: Excel, Google Analytics, TableauProject Management: Asana, Monday.com, TrelloMarketing Automation: HubSpot, MarketoSocial Media: Sprinklr, HootsuitePresentation: PowerPoint, Keynote, Google SlidesCRM Systems: Salesforce, Microsoft DynamicsSurvey Tools: Qualtrics, SurveyMonkeyAssociate Brand Manager Soft Skills
Tech skills get them in the door—soft skills help them stick around.
Strategic thinking and problem-solving abilitiesStrong interpersonal and relationship building skillsAdaptability in fast-paced environmentsCreative mindset with attention to detailCollaborative team player mentalityPersuasive communication and influence skillsTime management and prioritization capabilitiesConsumer-centric and results-oriented approachAssociate Brand Manager Salary by Experience Level
Entry Level (0-2 Years)
$55k – $75k
Common Titles
Junior Associate Brand Manager, Associate Associate Brand Manager
Mid Level (2-5 Years)
$75k – $105k
Common Titles
Associate Brand Manager, Associate Brand Manager II
Senior Level (5+ Years)
$105k – $150k
Common Titles
Senior Associate Brand Manager, Lead Associate Brand Manager
Frequently Asked QuestionsAbout Associate Brand Manager Hiring
An Associate Brand Manager supports brand strategy execution with 2-4 years experience, while a Brand Manager owns full P&L responsibility and leads strategic planning with 5+ years experience. Associates focus on tactical implementation; Brand Managers drive overall brand vision.
Yes, candidates from digital marketing, advertising agencies, or B2C tech companies can transition successfully if they demonstrate strong analytical skills, consumer insights experience, and cross-functional collaboration abilities. Focus on transferable marketing fundamentals over industry-specific knowledge.
Prioritize analytical skills first—Associate Brand Managers must interpret data, track ROI, and make evidence-based decisions daily. Creative thinking matters for campaign development, but strong analytics ensure strategic soundness and measurable business impact.
Present a case study with market data, competitive landscape, and budget constraints, then ask candidates to develop a brand strategy with specific tactics and success metrics. Evaluate their analytical approach, strategic thinking, and presentation clarity.
Watch for inability to discuss specific metrics or campaign results, lack of cross-functional collaboration examples, or overly tactical focus without strategic thinking. Candidates who can't articulate consumer insights or competitive positioning may struggle in the role.
Tools and Programs Associate Brand Manager Use
Here's what their digital toolbox might look like:
Analytics Platforms
Google Analytics•Adobe Analytics
Brand Tracking
Attest•Brand24
Design Software
Canva•Adobe Creative Suite
Collaboration
Slack•Microsoft Teams
Spreadsheets
Excel•Google Sheets
Presentation
PowerPoint•Google Slides
Project Management
Asana•Monday.com
Research Tools
Nielsen•IRI
Job Description Examples
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.NET Architect.NET DeveloperAI/ML EngineerAI/ML InternAndroid ArchitectAndroid DeveloperAndroid Developer InternAngular DeveloperAngular Developer InternApp ArchitectApp Developer
App Developer InternApp Development ManagerAssistant Brand ManagerAssistant Community ManagerAssistant Ecommerce ManagerAssociate Brand ManagerAssociate Product ManagerAzure ArchitectAzure EngineerAzure Engineer InternBackend Architect
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