Assistant PR ManagerJob Description

An Assistant PR Manager has broader strategic responsibilities and supervisory duties, while a PR Specialist focuses primarily on tactical execution. Assistant PR Managers typically have 3-5 years of experience and work more closely with senior leadership on campaign planning and team coordination.

Yes, candidates with strong in-house corporate communications experience can excel in this role. Focus on their media relations track record, writing portfolio, and campaign results rather than just agency background. Many successful Assistant PR Managers transition from journalism, marketing, or corporate communications roles.

Prioritize writing skills, as strong writers can build media relationships over time. Evaluate candidates through writing tests and portfolio reviews, checking for clarity, persuasiveness, and adaptability across formats. Media contacts are valuable but often industry-specific and can be developed on the job.

Present realistic crisis scenarios during interviews and ask candidates to draft immediate response statements within 30 minutes. Evaluate their composure, messaging clarity, stakeholder consideration, and strategic thinking. Follow up with questions about their crisis management experience and decision-making process.

Watch for poor writing samples, inability to provide measurable campaign results, or lack of media placement examples. Red flags include defensive responses to feedback, limited social media understanding, or inability to explain PR strategy. Candidates who can't discuss failed campaigns and lessons learned may lack self-awareness.