Brand ManagerJob Description
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Job Description Sample
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Job Title: Brand Manager
Location: New York, NY / Remote
Type: Full-time
About the Role:
We're seeking a strategic Brand Manager to lead our brand initiatives and drive market positioning. You'll develop comprehensive brand strategies, manage campaigns, and ensure consistency across all touchpoints while collaborating with marketing, product, and creative teams.
Key Responsibilities:
- Develop and execute comprehensive brand positioning strategies
- Create and maintain brand guidelines and messaging frameworks
- Plan and oversee integrated marketing campaigns across channels
- Conduct market research and competitive analysis
- Manage brand budgets and track campaign performance
- Collaborate with creative teams on brand assets
- Monitor brand health metrics and consumer insights
- Partner with compliance and legal on brand governance
Perks:
- Competitive salary and performance bonuses
- Comprehensive health and wellness benefits
- Professional development and training opportunities
- Flexible hybrid work arrangement
- Creative and collaborative team environment
Brand Manager Responsibilities
Hiring a brand manager? Here's what you can expect them to handle:
- Define brand positioning and develop strategic brand roadmaps
- Create messaging frameworks and maintain brand voice consistency
- Plan and execute integrated marketing campaigns across channels
- Conduct market research and analyze competitive landscape
- Manage brand budgets and optimize marketing spend
- Oversee creative development and approve brand assets
- Track brand performance metrics and consumer sentiment
- Collaborate with product, sales, and compliance teams
Qualifications to Be a Brand Manager
Here's what a solid candidate typically brings to the table:
Bachelor's degree in Marketing, Business, or related field3-5 years experience in brand management or marketingProven track record developing successful brand strategiesStrong understanding of consumer psychology and behaviorExperience managing marketing budgets and campaignsBrand Manager Prerequisites
Before you even think of hiring, make sure your candidates have:
Excellent project management and organizational skillsStrong analytical skills with data-driven decision makingProficiency in market research and competitive analysisExperience with digital marketing and social mediaAbility to work cross-functionally with diverse teamsBrand Manager Hard Skills
The “must-haves” on every recruiter's checklist:
Marketing Analytics: Google Analytics, Adobe AnalyticsDesign Tools: Adobe Creative Suite, CanvaProject Management: Asana, Monday.comMarket Research: Qualtrics, SurveyMonkeySocial Media Management: Hootsuite, Sprout SocialDigital Asset Management: Canto, BynderData Visualization: Tableau, Power BICRM Platforms: Salesforce, HubSpotBrand Manager Soft Skills
Tech skills get them in the door—soft skills help them stick around.
Strategic thinking and business acumenExcellent written and verbal communicationStrong leadership and team collaborationCreative problem-solving abilitiesAdaptability and flexibility in fast-paced environmentsEmotional intelligence and relationship buildingTime management and prioritizationCuriosity and continuous learning mindsetBrand Manager Salary by Experience Level
Entry Level (0-2 Years)
$60k – $85k
Common Titles
Junior Brand Manager, Associate Brand Manager
Mid Level (2-5 Years)
$85k – $125k
Common Titles
Brand Manager, Brand Manager II
Senior Level (5+ Years)
$125k – $180k
Common Titles
Senior Brand Manager, Lead Brand Manager
Frequently Asked QuestionsAbout Brand Manager Hiring
Brand Managers focus on overall brand identity, positioning, and long-term brand equity across all products. Product Marketing Managers concentrate on specific product launches, go-to-market strategies, and driving adoption for individual products within the brand portfolio.
Yes, candidates from design, communications, or business strategy backgrounds can succeed if they demonstrate strong strategic thinking, creativity, and understanding of consumer behavior. Look for transferable skills in storytelling, research, and cross-functional collaboration.
Both are essential, but prioritize analytical skills for data-driven environments and creative skills for consumer-facing brands. The best Brand Managers balance creative vision with metrics-driven decision making to optimize brand performance.
Present a case study with brand challenges, competitive data, and budget constraints. Ask candidates to develop a positioning strategy, campaign concept, and success metrics within a time limit to assess strategic thinking and practical application.
Watch for lack of digital marketing knowledge, inability to discuss metrics and ROI, poor cross-functional collaboration examples, or outdated understanding of consumer behavior. Candidates should demonstrate adaptability and familiarity with current brand management tools and trends.
Tools and Programs Brand Manager Use
Here's what their digital toolbox might look like:
Analytics Platforms
Google Analytics•Adobe Analytics
Design Software
Adobe Creative Suite•Figma
Project Management
Asana•Trello
Survey Tools
Qualtrics•SurveyMonkey
Social Media
Hootsuite•Buffer
DAM Systems
Canto•Bynder
Collaboration
Slack•Microsoft Teams
Presentation
PowerPoint•Keynote
Job Description Examples
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.NET Architect.NET DeveloperAI/ML EngineerAI/ML InternAndroid ArchitectAndroid DeveloperAndroid Developer InternAngular DeveloperAngular Developer InternApp ArchitectApp Developer
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