Content CoordinatorJob Description

A Content Coordinator focuses on execution, scheduling, and day-to-day content operations, while a Content Manager handles strategy, team leadership, and high-level planning. Coordinators typically report to managers and have 2-3 years less experience. Consider hiring a coordinator for operational support and a manager for strategic oversight.

Yes, if they demonstrate strong organizational skills and technical aptitude. CMS platforms are learnable within weeks for motivated candidates. Prioritize candidates with excellent writing skills, attention to detail, and project management experience. Provide training on your specific CMS during onboarding.

Prioritize organizational and coordination skills first, as these are harder to teach. Strong writing and basic technical proficiency should be secondary requirements. A coordinator who can manage workflows and deadlines effectively is more valuable than a great writer who struggles with project management.

Give candidates a practical assignment: provide a messy editorial calendar and ask them to organize it, or present sample content with errors to proofread. Request they explain how they'd coordinate a multi-channel content campaign. These exercises reveal organizational thinking and attention to detail better than traditional interviews.

Watch for candidates who can't articulate their organizational systems, lack familiarity with basic digital tools, or show poor attention to detail in their application materials. Inability to discuss content performance metrics or SEO basics suggests limited strategic understanding. Poor communication responsiveness during hiring indicates future coordination challenges.