Brand Management InternJob Description

Everything recruiters need to write, post, and fill a brand management intern role—fast.

Job Description Sample

Need a clear, ready-to-use job description? Copy, paste, and hire faster.

Job Title: Brand Management Intern

Location: New York, NY / Remote

Type: Internship (Full-time, Summer 2025)

About the Role:

We're seeking a motivated Brand Management Intern to support our marketing team in developing and executing brand strategies. You'll gain exposure to market research, campaign planning, and brand performance analysis while collaborating with cross-functional teams.

Key Responsibilities:

Conduct market research to identify consumer trends and insights
Assist in creating marketing materials and brand content
Support social media management and engagement tracking
Help develop and implement brand campaigns across channels
Analyze brand performance metrics and prepare reports
Collaborate on brainstorming sessions for new initiatives
Maintain brand consistency across all marketing platforms
Participate in competitive analysis and industry research

Perks:

Mentorship from senior brand managers
Networking opportunities with marketing leaders
Hands-on experience with real campaigns
Professional development workshops

Brand Management Intern Responsibilities

Hiring a brand management intern? Here's what you can expect them to handle:

Conduct market research and analyze consumer behavior trends
Assist in developing brand positioning and messaging strategies
Create content for social media and digital channels
Support campaign execution and performance tracking
Prepare presentations and reports for stakeholders
Collaborate with creative teams on brand materials
Monitor competitor activities and industry developments
Help maintain brand guidelines and asset libraries

Qualifications to Be a Brand Management Intern

Here's what a solid candidate typically brings to the table:

Currently pursuing Bachelor's in Marketing, Business, or Communications

Strong written and verbal communication abilities

Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)

Basic understanding of marketing principles and brand management

Analytical mindset with attention to detail

Brand Management Intern Prerequisites

Before you even think of hiring, make sure your candidates have:

GPA of 3.0 or higher preferred

Previous internship or marketing experience preferred

Ability to work independently and collaboratively

Strong organizational and time management skills

Passion for branding and consumer insights

Brand Management Intern Hard Skills

The “must-haves” on every recruiter's checklist:

Market Research Tools: Qualtrics, SurveyMonkey

Social Media Platforms: Instagram, LinkedIn, TikTok, Twitter

Analytics Tools: Google Analytics, social media insights

Design Software: Canva, Adobe Creative Suite basics

Data Analysis: Excel, basic statistical analysis

Presentation Tools: PowerPoint, Google Slides, Keynote

Project Management: Asana, Trello, Monday.com

Brand Management Software: Frontify, Bynder

Brand Management Intern Soft Skills

Tech skills get them in the door—soft skills help them stick around.

Strong communication and interpersonal abilities

Creative thinking and problem-solving mindset

Adaptability to changing priorities and feedback

Team collaboration and cross-functional coordination

Time management and multitasking capabilities

Attention to detail and quality focus

Proactive and self-motivated work ethic

Empathy and consumer-centric perspective

Brand Management Intern Compensation Package

.js-only { display: none !important; }

Level	Range (USD)	Common Titles
Intern	$36.0k – $55.0k/month	Additional housing support
Entry-level	$50k – $70k	Additional housing support
Mid-level	$70k – $95k	Additional housing support

Intern

$36.0k – $55.0k/month

Description

Additional housing support

Entry-level

$50k – $70k

Description

Additional housing support

Mid-level

$70k – $95k

Description

Additional housing support

Related Sections

Job Description Sample Responsibilities Qualifications Skills Required Brand Management Intern Salary FAQ

Frequently Asked QuestionsAbout Brand Management Intern Hiring

Brand Management Interns focus specifically on brand strategy, positioning, and equity building, while Marketing Interns cover broader marketing activities including campaigns, events, and general promotions. Brand interns dive deeper into consumer insights, competitive analysis, and long-term brand health metrics.

Yes, many successful brand interns come from diverse backgrounds with strong analytical and communication skills. Prioritize candidates with demonstrated interest in consumer behavior, creative thinking, and willingness to learn. Academic projects or extracurricular marketing involvement can substitute for formal experience.

Both are essential, but analytical skills slightly edge out creativity for brand management roles. Strong data interpretation helps interns understand consumer insights and measure brand performance. However, seek candidates who demonstrate both analytical rigor and creative problem-solving abilities.

Present a case study requiring brand analysis, such as evaluating a competitor's campaign or proposing a brand refresh strategy. Ask candidates to analyze sample consumer data and present insights. Request a portfolio review of any previous marketing projects or academic work.

Watch for candidates who lack curiosity about consumer behavior, show poor attention to detail, or can't articulate why they're interested in brand management specifically. Inability to discuss current brand campaigns or marketing trends suggests insufficient passion for the field.

Tools and Programs Brand Management Intern Use

Here's what their digital toolbox might look like:

Analytics Platforms

Google Analytics•Brand24

Social Media Management

Hootsuite•Buffer

Survey Tools

Qualtrics•Typeform

Design Software

Canva•Adobe Express

Collaboration Tools

Slack•Microsoft Teams

Presentation Software

PowerPoint•Prezi

Project Management

Asana•Notion