Corporate Communications ManagerJob Description

Corporate Communications Managers focus on overall organizational messaging strategy across internal and external channels, while PR Managers primarily handle media relations and public-facing campaigns. Corporate Communications has broader scope including employee communications, investor relations, and executive messaging.

While not ideal, candidates with strong strategic communication skills can learn crisis protocols. Prioritize writing ability, media relations experience, and strategic thinking. Consider pairing them with crisis communication training or senior mentorship initially.

Communication skills should take priority—strong writers and strategists can learn industry nuances faster than industry experts can develop communication expertise. Look for transferable experience managing complex stakeholder groups and proven writing portfolios.

Present a realistic crisis scenario and ask them to draft a response statement within 30 minutes. Review their writing samples for clarity and brand voice. Request examples of successful media placements or communication campaigns they've led.

Watch for candidates who can't provide specific metrics or outcomes from past campaigns, lack media contacts in relevant sectors, show poor writing samples, or demonstrate inability to think strategically beyond tactical execution. Weak presentation skills are also concerning.