Demand Generation DirectorJob Description
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Job Description Sample
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Job Title: Demand Generation Director
Location: Remote/Hybrid
Type: Full-time
About the Role:
We're seeking an experienced Demand Generation Director to lead our marketing strategy and drive qualified pipeline growth. You'll develop integrated campaigns, optimize conversion funnels, and collaborate with sales to achieve revenue targets.
Key Responsibilities:
- Develop and execute comprehensive demand generation strategy
- Lead multi-channel campaigns across digital and traditional platforms
- Optimize lead nurturing programs and conversion funnels
- Manage marketing budget and allocate resources effectively
- Collaborate with sales on lead qualification criteria
- Analyze campaign performance and provide actionable insights
- Build and mentor high-performing demand generation team
- Drive ABM programs for target accounts
Perks:
- Competitive salary and equity package
- Flexible remote work options
- Professional development budget
- Comprehensive health benefits
Demand Generation Director Responsibilities
Hiring a demand generation director? Here's what you can expect them to handle:
- Develop integrated demand generation strategy aligned with revenue goals
- Lead multi-channel campaign execution across digital platforms
- Optimize marketing funnel and improve conversion rates
- Manage marketing automation and lead nurturing programs
- Collaborate with sales on MQL/SQL criteria and handoff
- Analyze campaign performance and ROI metrics
- Build and manage demand generation team
- Drive account-based marketing initiatives for enterprise accounts
Qualifications to Be a Demand Generation Director
Here's what a solid candidate typically brings to the table:
Bachelor's degree in Marketing, Business, or related field8+ years experience in B2B demand generation3+ years in leadership or management roleProven track record driving pipeline and revenue growthDeep expertise in marketing automation platformsDemand Generation Director Prerequisites
Before you even think of hiring, make sure your candidates have:
Strong analytical skills and data-driven decision makingExperience with ABM strategies and executionExcellent project management and organizational skillsStrong communication and presentation abilitiesBudget management experience requiredDemand Generation Director Hard Skills
The “must-haves” on every recruiter's checklist:
Marketing Automation: Marketo, HubSpot, PardotCRM Platforms: Salesforce, Microsoft DynamicsAnalytics Tools: Google Analytics, Tableau, LookerSEO/SEM: SEMrush, Ahrefs, Google AdsEmail Marketing: Mailchimp, SendgridABM Platforms: Demandbase, 6sense, TerminusContent Management: WordPress, ContentfulData Enrichment: Cognism, ZoomInfo, ClearbitDemand Generation Director Soft Skills
Tech skills get them in the door—soft skills help them stick around.
Strategic thinking and planningCross-functional leadership and collaborationData-driven decision makingExcellent communication and presentationTeam building and mentorshipCreative problem solvingStakeholder managementAdaptability and agilityDemand Generation Director Salary by Experience Level
Entry Level (0-2 Years)
$90k – $130k
Common Titles
Junior Demand Generation Director, Associate Demand Generation Director
Mid Level (2-5 Years)
$130k – $180k
Common Titles
Demand Generation Director, Demand Generation Director II
Senior Level (5+ Years)
$180k – $250k
Common Titles
Senior Demand Generation Director, Lead Demand Generation Director
Frequently Asked QuestionsAbout Demand Generation Director Hiring
A Demand Generation Director focuses specifically on lead generation, pipeline growth, and revenue-driven campaigns, while a Marketing Director oversees broader brand, product marketing, and communications strategies. Demand Gen Directors are more metrics-focused on MQLs, SQLs, and conversion rates.
While B2B SaaS experience is valuable, candidates from other B2B industries with strong demand gen fundamentals can succeed. Prioritize proven results in lead generation, marketing automation expertise, and data-driven decision making over specific industry background.
For a Director role, prioritize strategic leadership and business acumen first. They should understand the technical tools but will likely have specialists executing. Look for candidates who can translate marketing metrics into business impact and align teams toward revenue goals.
Present a case study with actual campaign data and ask them to diagnose issues and recommend optimizations. Request they walk through a past campaign's strategy, execution, and results with specific metrics. Ask them to build a 90-day demand gen plan for your business.
Watch for candidates who can't articulate specific metrics or ROI from past campaigns, lack experience with modern marketing automation platforms, or focus solely on vanity metrics like impressions rather than pipeline contribution. Inability to discuss ABM strategies is also concerning for senior roles.
Tools and Programs Demand Generation Director Use
Here's what their digital toolbox might look like:
Marketing Automation
Marketo•HubSpot
CRM Systems
Salesforce•HubSpot CRM
Analytics Platforms
Google Analytics•Mixpanel
ABM Tools
Demandbase•6sense
Project Management
Asana•Monday.com
Design Tools
Canva•Figma
Video Platforms
Goldcast•Wistia
SEO Tools
Semrush•Ahrefs
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