Digital Marketing ManagerJob Description
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Job Description Sample
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Job Title: Digital Marketing Manager
Location: [City, State/Remote/Hybrid]
Type: Full-time
About the Role:
We're seeking a results-driven Digital Marketing Manager to lead our digital initiatives. You'll develop comprehensive marketing strategies, manage campaigns across multiple channels, and drive measurable business outcomes through data-driven decisions.
Key Responsibilities:
- Develop and execute integrated digital marketing campaigns
- Manage SEO, SEM, email, and social media strategies
- Analyze campaign performance and optimize ROI
- Lead and mentor marketing team members
- Collaborate with sales and product teams
- Manage marketing budget and vendor relationships
- Create content strategies aligned with brand goals
- Monitor industry trends and competitor activities
Perks:
- Competitive salary and performance bonuses
- Professional development and training opportunities
- Flexible work arrangements
- Health and wellness benefits
Digital Marketing Manager Responsibilities
Hiring a digital marketing manager? Here's what you can expect them to handle:
- Develop comprehensive digital marketing strategies aligned with business objectives
- Manage multi-channel campaigns including SEO, PPC, and social media
- Analyze marketing metrics and optimize campaign performance
- Lead and develop marketing team members
- Manage marketing budgets and allocate resources effectively
- Collaborate with cross-functional teams on product launches
- Create and oversee content marketing initiatives
- Monitor competitors and identify market opportunities
Qualifications to Be a Digital Marketing Manager
Here's what a solid candidate typically brings to the table:
Bachelor's degree in Marketing, Business, or related field5+ years of digital marketing experienceProven track record managing successful marketing campaignsStrong understanding of digital marketing channels and tacticsExperience leading and managing teamsDigital Marketing Manager Prerequisites
Before you even think of hiring, make sure your candidates have:
Excellent analytical and data interpretation skillsStrong project management and organizational abilitiesProficiency with marketing analytics and automation toolsDemonstrated ability to manage budgets effectivelyOutstanding communication and presentation skillsDigital Marketing Manager Hard Skills
The “must-haves” on every recruiter's checklist:
Marketing Automation: HubSpot, MarketoAnalytics Platforms: Google Analytics, Adobe AnalyticsSEO Tools: SEMrush, AhrefsAdvertising Platforms: Google Ads, Facebook Ads ManagerEmail Marketing: Mailchimp, Constant ContactCMS Platforms: WordPress, DrupalCRM Systems: Salesforce, HubSpot CRMSocial Media Management: Hootsuite, Sprout SocialDigital Marketing Manager Soft Skills
Tech skills get them in the door—soft skills help them stick around.
Strategic thinking and planningLeadership and team managementAdaptability to changing market conditionsProblem-solving and critical thinkingExcellent written and verbal communicationCreativity and innovationCollaboration and cross-functional teamworkTime management and prioritizationDigital Marketing Manager Salary by Experience Level
Entry Level (0-2 Years)
$51k – $75k
Common Titles
Junior Digital Marketing Manager, Associate Digital Marketing Manager
Mid Level (2-5 Years)
$75k – $120k
Common Titles
Digital Marketing Manager, Digital Marketing Manager II
Senior Level (5+ Years)
$120k – $185k
Common Titles
Senior Digital Marketing Manager, Lead Digital Marketing Manager
Frequently Asked QuestionsAbout Digital Marketing Manager Hiring
A Digital Marketing Manager focuses exclusively on online channels (SEO, social media, email, PPC), while a Marketing Manager oversees both digital and traditional marketing efforts. Digital Marketing Managers typically have deeper technical expertise in digital tools and analytics.
Yes, in-house experience is equally valuable and often preferred. In-house candidates understand long-term brand building and cross-functional collaboration. Focus on their campaign results, technical skills, and strategic thinking rather than agency background.
Balance both based on your team structure. If they'll manage specialists, prioritize leadership and strategic thinking. For hands-on roles in smaller teams, emphasize technical proficiency in analytics, SEO, and campaign management.
Present a case study with actual campaign data and ask them to analyze performance, identify issues, and propose improvements. Request they walk through a past campaign's strategy, execution, and results with specific metrics.
Watch for inability to discuss specific metrics or ROI, lack of experience with analytics tools, poor understanding of current digital trends, or inability to explain past campaign failures and learnings. Vague answers about strategy indicate surface-level knowledge.
Tools and Programs Digital Marketing Manager Use
Here's what their digital toolbox might look like:
Analytics
Google Analytics•Tableau
SEO/SEM
SEMrush•Google Ads
Social Media
Hootsuite•Buffer
Email Marketing
Mailchimp•SendGrid
Design
Canva•Adobe Creative Suite
Project Management
Asana•Trello
CRM
Salesforce•HubSpot
Automation
Zapier•IFTTT
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