Email Marketing ManagerJob Description
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Job Description Sample
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Job Title: Email Marketing Manager
Location: [City, State/Remote/Hybrid]
Type: Full-time
About the Role:
We're seeking a data-driven Email Marketing Manager to lead our email strategy and execution. You'll design campaigns, optimize performance, and collaborate with cross-functional teams to drive measurable results.
Key Responsibilities:
- Design and execute targeted email campaigns
- Manage email list segmentation and audience targeting
- Analyze campaign metrics and optimize performance
- Develop automated email workflows and drip campaigns
- Ensure compliance with email regulations and best practices
- Collaborate with design and content teams
- Conduct A/B testing on subject lines and content
- Monitor deliverability rates and sender reputation
Perks:
- Competitive salary and performance bonuses
- Professional development opportunities
- Flexible work arrangements
- Health and wellness benefits
Email Marketing Manager Responsibilities
Hiring a email marketing manager? Here's what you can expect them to handle:
- Develop comprehensive email marketing strategies aligned with business goals
- Create and manage audience segmentation for personalized campaigns
- Design automated workflows for lead nurturing and customer retention
- Analyze campaign performance metrics and provide actionable insights
- Optimize email deliverability and sender reputation management
- Collaborate with creative teams on email design and content
- Conduct A/B testing to improve open and click rates
- Ensure compliance with CAN-SPAM, GDPR, and email regulations
Qualifications to Be a Email Marketing Manager
Here's what a solid candidate typically brings to the table:
Bachelor's degree in Marketing, Communications, or related field3-5 years of email marketing experienceProven track record of successful campaign managementStrong understanding of email marketing best practicesExperience with marketing automation platformsEmail Marketing Manager Prerequisites
Before you even think of hiring, make sure your candidates have:
Proficiency in HTML/CSS for email templatesExcellent analytical and data interpretation skillsStrong project management and organizational abilitiesKnowledge of email compliance regulationsExperience with CRM systems and audience segmentationEmail Marketing Manager Hard Skills
The “must-haves” on every recruiter's checklist:
Email Platforms: Mailchimp, HubSpot, MarketoMarketing Automation: Pardot, ActiveCampaignAnalytics Tools: Google Analytics, email platform analyticsHTML/CSS: Email template coding and customizationCRM Systems: Salesforce, HubSpot CRMA/B Testing: Optimizely, VWODesign Tools: Canva, Adobe Creative SuiteData Analysis: Excel, SQL basicsEmail Marketing Manager Soft Skills
Tech skills get them in the door—soft skills help them stick around.
Strong written and verbal communicationAnalytical thinking and problem-solvingAttention to detail and accuracyTime management and prioritizationCreativity and strategic thinkingCollaboration and teamworkAdaptability to changing trendsCustomer-focused mindsetEmail Marketing Manager Salary by Experience Level
Entry Level (0-2 Years)
$51k – $70k
Common Titles
Junior Email Marketing Manager, Associate Email Marketing Manager
Mid Level (2-5 Years)
$64k – $90k
Common Titles
Email Marketing Manager, Email Marketing Manager II
Senior Level (5+ Years)
$85k – $107k
Common Titles
Senior Email Marketing Manager, Lead Email Marketing Manager
Frequently Asked QuestionsAbout Email Marketing Manager Hiring
An Email Marketing Manager handles strategy, team leadership, and campaign oversight, while a Specialist focuses on execution and tactical implementation. Managers typically have 3-5+ years of experience and make strategic decisions about segmentation, automation, and overall email program direction.
Yes, many successful Email Marketing Managers use drag-and-drop builders and work with developers for custom templates. However, basic HTML/CSS knowledge helps troubleshoot issues and communicate effectively with technical teams. Prioritize strategic thinking and analytics over coding ability.
Prioritize marketing strategy skills—platforms can be learned quickly, but strategic thinking takes years to develop. A strong strategist can adapt to any email platform within weeks, while platform experts without strategic skills may struggle with campaign performance and audience engagement.
Present a case study with actual campaign data and ask them to identify problems and recommend improvements. Request they walk through their segmentation approach for a specific audience or explain how they'd recover a declining open rate. Review portfolio examples with specific metrics.
Watch for candidates who can't explain their campaign metrics, lack knowledge of deliverability best practices, or show no experience with A/B testing. Red flags include unfamiliarity with email compliance laws, inability to discuss segmentation strategies, or portfolios without measurable results.
Tools and Programs Email Marketing Manager Use
Here's what their digital toolbox might look like:
Email Service Providers
Mailchimp•Constant Contact
Marketing Automation
HubSpot•Marketo
CRM Platforms
Salesforce•Zoho
Analytics
Google Analytics•Mixpanel
Design Software
Canva•Figma
Testing Tools
Litmus•Email on Acid
Project Management
Asana•Trello
Reporting
Tableau•Looker
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