Growth Marketing ManagerJob Description
Everything recruiters need to write, post, and fill a growth marketing manager role—fast.
Job Description Sample
Need a clear, ready-to-use job description? Copy, paste, and hire faster.
Job Title: Growth Marketing Manager
Location: [City, State/Remote/Hybrid]
Type: Full-time
About the Role:
We're seeking a data-driven Growth Marketing Manager to accelerate our business growth. You'll lead experimentation across channels, optimize conversion funnels, and collaborate with cross-functional teams to drive measurable results.
Key Responsibilities:
- Design and execute growth experiments across marketing channels
- Analyze user behavior data to identify growth opportunities
- Optimize conversion rates throughout the customer funnel
- Develop and implement customer acquisition strategies
- Manage multi-channel marketing campaigns (SEO, SEM, social, email)
- Collaborate with product and sales teams on initiatives
- Track and report on key growth metrics
- Scale successful campaigns for maximum ROI
Perks:
- Competitive salary and equity options
- Flexible remote work arrangements
- Professional development budget
- Health and wellness benefits
Growth Marketing Manager Responsibilities
Hiring a growth marketing manager? Here's what you can expect them to handle:
- Plan and execute data-driven growth marketing campaigns
- Conduct A/B tests to optimize conversion rates
- Analyze customer data to identify growth opportunities
- Manage SEO, SEM, and paid advertising strategies
- Develop email marketing and automation workflows
- Collaborate with product teams on user acquisition
- Monitor KPIs and report on campaign performance
- Scale successful experiments across multiple channels
Qualifications to Be a Growth Marketing Manager
Here's what a solid candidate typically brings to the table:
Bachelor's degree in Marketing, Business, or related field3-5 years experience in growth or digital marketingProven track record of driving measurable growth resultsStrong analytical skills with data-driven decision makingExperience with marketing analytics and testing toolsGrowth Marketing Manager Prerequisites
Before you even think of hiring, make sure your candidates have:
Excellent understanding of customer acquisition funnelsProficiency in SEO, SEM, and paid mediaStrong project management and organizational skillsHands-on experience with marketing automation platformsAbility to work cross-functionally with multiple teamsGrowth Marketing Manager Hard Skills
The “must-haves” on every recruiter's checklist:
Analytics Platforms: Google Analytics, Mixpanel, AmplitudeMarketing Automation: HubSpot, Marketo, MailchimpSEO/SEM Tools: SEMrush, Ahrefs, Google AdsA/B Testing: Optimizely, VWO, Google OptimizeCRM Systems: Salesforce, HubSpot CRMData Visualization: Tableau, Looker, Google Data StudioSocial Media Advertising: Facebook Ads, LinkedIn AdsSQL and Basic Coding: SQL queries, HTML/CSSGrowth Marketing Manager Soft Skills
Tech skills get them in the door—soft skills help them stick around.
Strategic thinking and problem-solving abilitiesExcellent communication and presentation skillsCreative mindset with innovative approachStrong collaboration and teamwork orientationAdaptability to fast-paced environmentsAttention to detail and accuracyLeadership and team mentoring capabilitiesCuriosity and continuous learning mindsetGrowth Marketing Manager Salary by Experience Level
Entry Level (0-2 Years)
$70k – $85k
Common Titles
Junior Growth Marketing Manager, Associate Growth Marketing Manager
Mid Level (2-5 Years)
$85k – $120k
Common Titles
Growth Marketing Manager, Growth Marketing Manager II
Senior Level (5+ Years)
$120k – $170k
Common Titles
Senior Growth Marketing Manager, Lead Growth Marketing Manager
Frequently Asked QuestionsAbout Growth Marketing Manager Hiring
Growth Marketing Managers focus on full-funnel optimization and rapid experimentation to drive scalable growth, while Digital Marketing Managers typically emphasize brand awareness and lead generation. Growth marketers are more data-driven and product-focused, testing across all customer lifecycle stages.
Yes, while technical knowledge helps, it's not essential. Prioritize candidates with strong analytical abilities, experience with marketing tools, and basic SQL knowledge. They should understand how to interpret data and work with technical teams rather than build systems themselves.
Analytical abilities should be the priority for
Present a case study with actual campaign data and ask them to identify growth opportunities, design experiments, and explain their testing methodology. Request examples of past A/B tests they've run, including hypotheses, results, and how they scaled successful experiments.
Watch for candidates who can't explain their testing methodology, lack specific metrics from past campaigns, or focus solely on vanity metrics. Red flags include no experience with analytics tools, inability to discuss failed experiments, or resistance to data-driven decision making.
Tools and Programs Growth Marketing Manager Use
Here's what their digital toolbox might look like:
Analytics
Google Analytics•Mixpanel
Marketing Automation
HubSpot•Marketo
SEO Tools
SEMrush•Ahrefs
Advertising Platforms
Google Ads•Facebook Ads
Email Marketing
Mailchimp•SendGrid
CRM
Salesforce•HubSpot
A/B Testing
Optimizely•VWO
Project Management
Asana•Jira
Job Description Examples
.NET Architect.NET DeveloperAI/ML EngineerAI/ML InternAndroid ArchitectAndroid DeveloperAndroid Developer InternAngular DeveloperAngular Developer InternApp ArchitectApp DeveloperApp Developer InternApp Development ManagerAssistant Brand ManagerAssistant Communications ManagerAssistant Community ManagerAssistant Ecommerce ManagerAssistant Events ManagerAssistant PR ManagerAssociate Brand ManagerAssociate Communications ManagerAssociate Ecommerce ManagerAssociate Events ManagerAssociate Product ManagerAzure ArchitectAzure EngineerAzure Engineer InternBackend ArchitectBackend EngineerBackend Engineer InternBrand Management InternBrand ManagerBusiness Analyst InternCloud ArchitectCloud EngineerCloud Engineer InternCloud Engineering ManagerCommunications EngineerCommunications Engineer InternCommunity Management InternCommunity ManagerComputer EngineerComputer Engineer InternComputer Technician
.NET Architect.NET DeveloperAI/ML EngineerAI/ML InternAndroid ArchitectAndroid DeveloperAndroid Developer InternAngular DeveloperAngular Developer InternApp ArchitectApp Developer
App Developer InternApp Development ManagerAssistant Brand ManagerAssistant Communications ManagerAssistant Community ManagerAssistant Ecommerce ManagerAssistant Events ManagerAssistant PR ManagerAssociate Brand ManagerAssociate Communications ManagerAssociate Ecommerce Manager
1of8
...
Page 1 of 8 • Showing 1-44 of 337 job titlesShowing 1-44 of 337 titles
Related Articles
