Lead Generation ManagerJob Description
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Job Description Sample
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Job Title: Lead Generation Manager
Location: [City, State/Remote/Hybrid]
Type: Full-time
About the Role:
We're seeking a results-driven Lead Generation Manager to build and optimize our lead pipeline. You'll design multi-channel campaigns, manage lead qualification processes, and collaborate with sales teams to drive revenue growth.
Key Responsibilities:
- Develop and execute lead generation strategies across channels
- Qualify and score leads using established frameworks
- Manage CRM systems and lead databases
- Coordinate campaigns with marketing and sales teams
- Analyze campaign performance and optimize conversion rates
- Research target markets and identify new opportunities
- Create content for inbound lead generation channels
- Track KPIs and report on pipeline metrics
Perks:
- Competitive salary with performance bonuses
- Professional development and training budget
- Flexible work arrangements
- Health and wellness benefits
Lead Generation Manager Responsibilities
Hiring a lead generation manager? Here's what you can expect them to handle:
- Design and implement multi-channel lead generation campaigns
- Qualify leads and manage pipeline progression
- Collaborate with sales teams on lead handoff processes
- Analyze data to optimize campaign performance
- Manage CRM systems and lead databases
- Research target audiences and identify new channels
- Develop content strategies for inbound lead generation
- Report on lead metrics and pipeline health
Qualifications to Be a Lead Generation Manager
Here's what a solid candidate typically brings to the table:
Bachelor's degree in Marketing, Business, or related field5+ years experience in lead generation or demand generationProven track record of meeting lead generation targetsStrong understanding of B2B sales cyclesExperience managing lead generation campaigns end-to-endLead Generation Manager Prerequisites
Before you even think of hiring, make sure your candidates have:
Proficiency with CRM platforms and marketing automation toolsExcellent analytical and data interpretation skillsStrong project management and organizational abilitiesDemonstrated ability to collaborate across teamsExperience with lead scoring and qualification frameworksLead Generation Manager Hard Skills
The “must-haves” on every recruiter's checklist:
CRM Platforms: Salesforce, HubSpotMarketing Automation: Marketo, PardotData Analysis: Excel, Google AnalyticsEmail Marketing: Mailchimp, OutreachLead Intelligence: ZoomInfo, LinkedIn Sales NavigatorSEO/SEM: Google Ads, SEMrushContent Management: WordPress, WebflowReporting Tools: Tableau, LookerLead Generation Manager Soft Skills
Tech skills get them in the door—soft skills help them stick around.
Strategic thinking and planningPersuasive communication and copywritingCross-functional collaboration and teamworkAnalytical problem-solving abilitiesResilience and adaptability to changeTime management and prioritizationAttention to detail and accuracyResults-oriented mindset with accountabilityLead Generation Manager Salary by Experience Level
Entry Level (0-2 Years)
$55k – $75k
Common Titles
Junior Lead Generation Manager, Associate Lead Generation Manager
Mid Level (2-5 Years)
$75k – $110k
Common Titles
Lead Generation Manager, Lead Generation Manager II
Senior Level (5+ Years)
$110k – $160k
Common Titles
Senior Lead Generation Manager, Lead Lead Generation Manager
Frequently Asked QuestionsAbout Lead Generation Manager Hiring
Lead Generation Managers focus specifically on identifying and qualifying prospects for the sales pipeline. Demand Generation Managers take a broader approach, building brand awareness and creating market demand through integrated marketing campaigns that may not immediately convert to leads.
While B2C lead generation experience can transfer, B2B expertise is highly valuable due to longer sales cycles and complex decision-making processes. Consider candidates with strong analytical skills and willingness to learn B2B methodologies, but expect a longer ramp-up period.
Balance both, but lean toward candidates with strong analytical and technical capabilities. Tools can be taught, but data-driven thinking and the ability to optimize campaigns based on metrics are harder to develop and more critical for success.
Present a case study with actual campaign data and ask them to identify optimization opportunities. Request they design a lead generation strategy for your ICP, or have them audit one of your existing campaigns and provide actionable recommendations.
Watch for candidates who can't articulate specific metrics they've achieved, lack familiarity with modern automation tools, or focus solely on lead volume without discussing quality. Inability to explain lead scoring methodologies or demonstrate analytical thinking are also concerning signs.
Tools and Programs Lead Generation Manager Use
Here's what their digital toolbox might look like:
CRM Software
Salesforce•HubSpot
Marketing Automation
Marketo•Eloqua
Lead Enrichment
ZoomInfo•Clearbit
Email Platforms
Outreach•SalesLoft
Analytics
Google Analytics•Mixpanel
Social Media
LinkedIn Sales Navigator•Hootsuite
Project Management
Asana•Monday.com
Communication
Slack•Microsoft Teams
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