Performance Marketing ManagerJob Description
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Job Title: Performance Marketing Manager
Location: Remote/Hybrid
Type: Full-time
About the Role:
We're seeking a data-driven Performance Marketing Manager to scale our paid acquisition channels. You'll optimize campaigns across search, social, and display to maximize ROI and drive sustainable growth.
Key Responsibilities:
- Plan and execute paid media campaigns across multiple channels
- Analyze campaign performance and optimize for conversion rates
- Conduct A/B testing on ad creative and landing pages
- Manage marketing budgets and allocate spend efficiently
- Collaborate with creative teams on ad development
- Track KPIs and report on campaign performance
- Identify new growth opportunities and channels
- Implement attribution models and tracking systems
Perks:
- Competitive salary with performance bonuses
- Flexible remote work options
- Professional development budget
- Health and wellness benefits
Performance Marketing Manager Responsibilities
Hiring a performance marketing manager? Here's what you can expect them to handle:
- Develop and execute performance marketing strategies across paid channels
- Optimize campaigns for maximum ROI and conversion rates
- Manage six-figure monthly advertising budgets across platforms
- Conduct multivariate testing on creative and landing pages
- Analyze user behavior and funnel metrics for insights
- Build attribution models to track customer journey
- Collaborate with analytics teams on reporting dashboards
- Scale successful campaigns while maintaining efficiency targets
Qualifications to Be a Performance Marketing Manager
Here's what a solid candidate typically brings to the table:
Bachelor's degree in Marketing, Business, or related field4+ years managing performance marketing campaignsProven track record of scaling paid acquisition profitablyExpert knowledge of Google Ads and Meta advertising platformsStrong analytical skills with data-driven decision makingPerformance Marketing Manager Prerequisites
Before you even think of hiring, make sure your candidates have:
Experience managing $500K+ annual advertising budgetsProficiency in Google Analytics and attribution modelingAdvanced Excel skills for data analysisUnderstanding of conversion rate optimization principlesExcellent communication skills for stakeholder reportingPerformance Marketing Manager Hard Skills
The “must-haves” on every recruiter's checklist:
Advertising Platforms: Google Ads, Meta Ads ManagerAnalytics Tools: Google Analytics 4, Adobe AnalyticsAttribution Software: AppsFlyer, AdjustA/B Testing: Optimizely, VWOTag Management: Google Tag Manager, SegmentData Visualization: Tableau, LookerMarketing Automation: HubSpot, MarketoSQL: Basic querying for data analysisPerformance Marketing Manager Soft Skills
Tech skills get them in the door—soft skills help them stick around.
Analytical thinking and problem-solving abilitiesStrong attention to detail and accuracyEffective communication with cross-functional teamsStrategic mindset with tactical execution skillsAdaptability to changing platform algorithmsCreative thinking for campaign optimizationTime management across multiple campaignsResults-oriented with accountability mindsetPerformance Marketing Manager Salary by Experience Level
Entry Level (0-2 Years)
$60k – $85k
Common Titles
Junior Performance Marketing Manager, Associate Performance Marketing Manager
Mid Level (2-5 Years)
$85k – $130k
Common Titles
Performance Marketing Manager, Performance Marketing Manager II
Senior Level (5+ Years)
$130k – $185k
Common Titles
Senior Performance Marketing Manager, Lead Performance Marketing Manager
Frequently Asked QuestionsAbout Performance Marketing Manager Hiring
Performance Marketing Managers focus exclusively on measurable, data-driven paid channels with direct ROI accountability. Digital Marketing Managers oversee broader strategies including organic, content, and brand initiatives beyond just paid acquisition.
Yes, in-house experience is equally valuable if they've managed substantial budgets and demonstrated ROI optimization. Focus on their track record with specific platforms and ability to scale campaigns profitably rather than agency background.
Prioritize analytical skills—platforms change constantly, but strong analytical thinking translates across channels. Candidates who understand testing methodology and statistical significance will adapt to new platforms faster than those who only know current tools.
Present a case study with actual campaign data and ask them to identify optimization opportunities and calculate key metrics. Their approach to diagnosing underperformance reveals more than discussing past successes.
Inability to explain their testing methodology, vague answers about budget management, or focusing only on vanity metrics like impressions. Strong candidates discuss CAC, LTV, ROAS, and statistical significance naturally.
Tools and Programs Performance Marketing Manager Use
Here's what their digital toolbox might look like:
Ad Platforms
Google Ads•Facebook Ads Manager
Analytics
Google Analytics•Mixpanel
CRM Systems
Salesforce•HubSpot
Project Management
Asana•Monday.com
Design Collaboration
Figma•Canva
Spreadsheets
Excel•Google Sheets
BI Tools
Tableau•Power BI
Communication
Slack•Microsoft Teams
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