PPC ManagerJob Description

A PPC Specialist is typically an entry-level role focused on campaign execution and monitoring, while a PPC Manager handles strategy, budget oversight, and team collaboration. Managers have 3+ years experience and make strategic decisions, whereas specialists execute under supervision.

While certification isn't mandatory, it demonstrates platform proficiency and commitment to the field. Prioritize candidates with proven campaign results and hands-on experience over certifications alone. Request case studies showing measurable ROAS improvements.

Analytical skills are more critical for PPC success in 2025, as automation handles much of the creative optimization. Focus on candidates who can interpret data, identify trends, and make strategic adjustments. Basic copywriting competency is sufficient with strong analytical foundations.

Present a sample campaign dataset with performance metrics and ask them to identify issues and recommend optimizations. Request they walk through their audit process or explain how they'd allocate a $50K monthly budget across channels.

Avoid candidates who can't explain ROAS calculations, lack experience with automation tools, or focus solely on vanity metrics like impressions. Warning signs include inability to discuss failed campaigns, no testing methodology, or outdated platform knowledge.