PR InternJob Description

PR Interns focus specifically on media relations, press coverage, and reputation management, while Marketing Interns handle broader promotional activities including advertising and product positioning. PR emphasizes earned media and storytelling, whereas marketing often involves paid campaigns. Both roles may overlap in social media and content creation.

Yes, most PR internships are designed for candidates with little to no professional experience. Focus on evaluating writing samples, enthusiasm for communications, and willingness to learn. Academic projects, campus media involvement, or personal blog experience can demonstrate relevant capabilities.

Prioritize strong writing skills, as they're fundamental to all PR activities including pitches, releases, and client communications. Social media proficiency can be taught more easily than core writing abilities. Look for AP Style knowledge and clear, compelling writing samples during the evaluation process.

Provide a brief writing exercise such as drafting a mock press release or media pitch based on a scenario. Ask them to critique existing PR materials or identify newsworthy angles in sample stories. These practical assessments reveal their thinking process and foundational skills better than theoretical questions.

Watch for poor written communication in application materials, lack of curiosity about your industry or clients, and inability to meet deadlines during the hiring process. Candidates who can't articulate why they're interested in PR or show no knowledge of current media trends may struggle. Unprofessional social media presence is also concerning.