Product Marketing ManagerJob Description
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Job Title: Product Marketing Manager
Location: San Francisco, CA / Remote
Type: Full-time
About the Role:
We're seeking a Product Marketing Manager to drive product positioning and market success. You'll collaborate with product, sales, and marketing teams to create compelling go-to-market strategies that accelerate adoption and revenue growth.
Key Responsibilities:
- Develop product positioning and messaging frameworks
- Create and execute go-to-market strategies
- Conduct competitive analysis and market research
- Enable sales teams with value propositions and collateral
- Launch new products and features to market
- Analyze customer insights and feedback
- Collaborate with product teams on roadmap priorities
- Measure and report on marketing campaign performance
Perks:
- Competitive salary and equity package
- Flexible remote work options
- Professional development budget
- Comprehensive health benefits
Product Marketing Manager Responsibilities
Hiring a product marketing manager? Here's what you can expect them to handle:
- Develop product positioning, messaging, and value propositions
- Create and execute comprehensive go-to-market strategies
- Conduct market research and competitive intelligence analysis
- Enable sales teams with presentations and collateral
- Launch products and features across multiple channels
- Collaborate with product teams on roadmap planning
- Analyze customer insights to inform product strategy
- Measure campaign performance and marketing ROI
Qualifications to Be a Product Marketing Manager
Here's what a solid candidate typically brings to the table:
Bachelor's degree in Marketing, Business, or related field3-5 years product marketing or related experienceProven track record launching successful productsStrong understanding of B2B or B2C marketsExcellent written and verbal communication skillsProduct Marketing Manager Prerequisites
Before you even think of hiring, make sure your candidates have:
Experience with go-to-market strategy developmentProficiency in marketing analytics and toolsStrong project management capabilitiesCross-functional collaboration experienceCustomer-centric mindset with analytical skillsProduct Marketing Manager Hard Skills
The “must-haves” on every recruiter's checklist:
Marketing Automation: HubSpot, MarketoAnalytics Platforms: Google Analytics, MixpanelCRM Systems: Salesforce, HubSpot CRMContent Management: WordPress, ContentfulDesign Tools: Figma, CanvaSEO Tools: SEMrush, AhrefsProduct Analytics: Amplitude, PendoPresentation Software: PowerPoint, KeynoteProduct Marketing Manager Soft Skills
Tech skills get them in the door—soft skills help them stick around.
Strategic thinking and planningExcellent storytelling and communicationCross-functional leadership and collaborationCustomer empathy and insightAdaptability in fast-paced environmentsData-driven decision makingPrioritization and time managementExecutive presence and influenceProduct Marketing Manager Salary by Experience Level
Entry Level (0-2 Years)
$70k – $95k
Common Titles
Junior Product Marketing Manager, Associate Product Marketing Manager
Mid Level (2-5 Years)
$95k – $140k
Common Titles
Product Marketing Manager, Product Marketing Manager II
Senior Level (5+ Years)
$140k – $200k
Common Titles
Senior Product Marketing Manager, Lead Product Marketing Manager
Frequently Asked QuestionsAbout Product Marketing Manager Hiring
Product Managers focus on product vision, roadmap, and development, while Product Marketing Managers focus on market positioning, messaging, and go-to-market execution. PMs build the right product; PMMs ensure the market understands and adopts it.
Yes, if they have strong marketing fundamentals and transferable skills. Look for candidates with proven positioning expertise, launch experience, and the ability to understand technical products. B2C marketers can successfully transition with proper onboarding.
Prioritize communication skills—PMMs must translate complex features into compelling customer benefits. Technical aptitude can be developed, but exceptional storytelling, writing, and presentation abilities are harder to teach and more critical for success.
Ask candidates to create a mock positioning document or go-to-market plan for one of your products. Request a presentation on a past product launch, focusing on strategy, execution, and results. This reveals their strategic thinking and communication skills.
Watch for candidates who can't articulate measurable results, lack customer empathy, or struggle to simplify complex concepts. Inability to collaborate cross-functionally or over-reliance on templates without strategic thinking are concerning signs.
Tools and Programs Product Marketing Manager Use
Here's what their digital toolbox might look like:
Marketing Automation
HubSpot•Marketo
Analytics
Google Analytics•Mixpanel
CRM
Salesforce•HubSpot
Design
Figma•Canva
SEO
SEMrush•Ahrefs
Product Analytics
Amplitude•Pendo
Project Management
Asana•Jira
Communication
Slack•Zoom
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