Senior Content ManagerJob Description

A Senior Content Manager focuses on overall content strategy, team leadership, and cross-platform content governance. A Content Marketing Manager typically emphasizes campaign execution and lead generation through content, with less emphasis on team management and strategic oversight.

While possible, it's risky. Senior Content Managers must mentor teams, manage workflows, and resolve conflicts. Consider hiring a Content Manager instead and promoting internally, or ensure the candidate demonstrates strong leadership potential through project management experience.

Both matter, but prioritize based on your needs. If organic traffic is critical, emphasize SEO and analytics skills. For brand-building initiatives, prioritize storytelling and creative strategy. The best candidates balance both with proven results in each area.

Request a content audit of your current materials with improvement recommendations. Ask them to present a 90-day content strategy for a specific business goal. Review their portfolio for measurable results, not just creative samples.

Lack of data-driven decision-making, no experience with modern content tools, inability to articulate measurable results, poor understanding of SEO fundamentals, or resistance to AI-assisted content workflows. Also watch for candidates who can't demonstrate cross-functional collaboration experience.