Senior Marketing AnalystJob Description

A Senior Marketing Analyst focuses on data analysis, insights, and measurement, while a Marketing Manager executes campaigns and manages strategy. The analyst provides the data foundation that informs the manager's decisions. Many organizations need both roles working collaboratively.

SQL proficiency is essential for this role as analysts need to extract data independently from databases. While candidates can learn on the job, basic SQL knowledge is a practical requirement. Consider mid-level analysts if you're willing to invest in SQL training.

Balance both—strong technical skills without marketing context produces irrelevant insights, while marketing knowledge without analytics ability limits depth. Look for candidates who demonstrate both data proficiency and understanding of marketing metrics. The best analysts translate technical findings into marketing strategy.

Provide a sample dataset and ask candidates to identify trends, build a simple dashboard, or recommend actions. Include a presentation component to assess communication skills. Case studies revealing their analytical process are more valuable than theoretical questions.

Watch for candidates who can't explain technical concepts simply, lack curiosity about business context, or show no portfolio of past work. Inability to discuss specific tools or methodologies they've used suggests inflated experience. Poor communication skills will limit their impact regardless of technical ability.