Senior PR ManagerJob Description
Everything recruiters need to write, post, and fill a senior pr manager role—fast.
Job Description Sample
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Job Title: Senior PR Manager
Location: New York, NY / Remote / Hybrid
Type: Full-time
About the Role:
We're seeking an experienced Senior PR Manager to lead our public relations strategy and media operations. You'll develop comprehensive PR campaigns, manage media relationships, and oversee our brand reputation while leading a team of PR professionals.
Key Responsibilities:
- Develop and execute strategic PR campaigns aligned with business goals
- Build and maintain relationships with key media contacts and influencers
- Lead crisis communications and manage reputation issues
- Oversee PR team members and coordinate with external agencies
- Write press releases, media kits, and executive talking points
- Monitor media coverage and analyze campaign performance metrics
- Coordinate press conferences, media events, and speaking opportunities
- Collaborate with marketing, social media, and executive leadership teams
Perks:
- Competitive salary with performance bonuses
- Comprehensive health and wellness benefits
- Flexible remote work arrangements
- Professional development budget
Senior PR Manager Responsibilities
Hiring a senior pr manager? Here's what you can expect them to handle:
- Develop comprehensive PR strategies aligned with organizational objectives
- Manage relationships with journalists, influencers, and media outlets
- Lead crisis communication planning and rapid response initiatives
- Oversee PR team operations and mentor junior staff
- Create compelling press materials and executive communications
- Monitor brand reputation and track media coverage analytics
- Coordinate high-profile media events and press conferences
- Partner with marketing teams on integrated campaigns
Qualifications to Be a Senior PR Manager
Here's what a solid candidate typically brings to the table:
Bachelor's degree in Communications, PR, Journalism, or related field7+ years of progressive PR or communications experience3+ years in leadership or senior management roleProven track record of successful media placements and campaignsStrong portfolio demonstrating strategic PR achievementsSenior PR Manager Prerequisites
Before you even think of hiring, make sure your candidates have:
Excellent writing and editing skills across multiple formatsExperience managing crisis communications and reputation issuesDeep understanding of media landscape and journalist relationshipsStrong project management and organizational capabilitiesAbility to work under pressure and meet tight deadlinesSenior PR Manager Hard Skills
The “must-haves” on every recruiter's checklist:
Media Relations: Pitching, press release distribution, media monitoringPR Software: Cision, Meltwater, Muck RackAnalytics Tools: Google Analytics, media measurement platformsContent Management: WordPress, content publishing systemsSocial Media Platforms: LinkedIn, Twitter, Facebook, InstagramCommunication Tools: Slack, Microsoft Teams, ZoomProject Management: Asana, Monday.com, TrelloDesign Software: Canva, Adobe Creative Suite basicsSenior PR Manager Soft Skills
Tech skills get them in the door—soft skills help them stick around.
Strategic thinking and planning abilitiesExceptional written and verbal communicationStrong relationship building and networkingCrisis management and quick decision-makingLeadership and team mentorship capabilitiesAdaptability in fast-paced environmentsEmotional intelligence and stakeholder managementCreative storytelling and narrative developmentSenior PR Manager Salary by Experience Level
Entry Level (0-2 Years)
$55k – $75k
Common Titles
Junior Senior PR Manager, Associate Senior PR Manager
Mid Level (2-5 Years)
$75k – $110k
Common Titles
Senior PR Manager, Senior PR Manager II
Senior Level (5+ Years)
$110k – $175k
Common Titles
Senior Senior PR Manager, Lead Senior PR Manager
Frequently Asked QuestionsAbout Senior PR Manager Hiring
A Senior PR Manager focuses on executing strategies and managing day-to-day operations with some team oversight. A PR Director sets organizational communications strategy, manages larger teams, and reports directly to C-suite executives with broader business impact responsibilities.
Yes, strong in-house PR experience is equally valuable. Focus on their strategic thinking, media relationships, and proven campaign results rather than agency background. Many excellent senior PR managers have built careers entirely in corporate communications environments.
Both are essential, but prioritize strategic planning for senior roles. A Senior PR Manager must develop comprehensive strategies that align with business goals. Strong media relationships can be built over time, but strategic thinking is harder to develop.
Present a realistic crisis scenario during interviews and ask them to outline their response strategy. Evaluate their ability to think quickly, prioritize stakeholders, craft key messages, and manage multiple communication channels under pressure.
Watch for inability to demonstrate measurable campaign results, poor understanding of current media landscape, lack of digital PR knowledge, or difficulty explaining strategic decision-making processes. Weak writing samples or poor communication during interviews are immediate concerns.
Tools and Programs Senior PR Manager Use
Here's what their digital toolbox might look like:
Media Databases
Cision•Meltwater
Monitoring Tools
Muck Rack•Mention
Analytics Platforms
Google Analytics•Brandwatch
Project Management
Asana•Monday.com
Communication
Slack•Microsoft Teams
Social Media
Hootsuite•Sprout Social
Design
Canva•Adobe Creative Suite
CRM Systems
Salesforce•HubSpot
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