VP Digital MarketingJob Description
Everything recruiters need to write, post, and fill a vp digital marketing role—fast.
Job Description Sample
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Job Title: VP Digital Marketing
Location: San Francisco, CA / Remote
Type: Full-time
About the Role:
We're seeking an experienced VP Digital Marketing to lead our digital strategy and drive measurable business growth. You'll oversee all digital channels, manage high-performing teams, and align marketing initiatives with company objectives.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies
- Lead and mentor cross-functional marketing teams
- Manage multi-million dollar marketing budgets and ROI
- Drive customer acquisition and retention initiatives
- Analyze campaign performance and optimize digital channels
- Collaborate with C-suite on business growth objectives
- Oversee SEO, SEM, social media, and content strategies
- Implement marketing automation and analytics frameworks
Perks:
- Competitive equity package
- Flexible remote work options
- Professional development budget
- Comprehensive health benefits
VP Digital Marketing Responsibilities
Hiring a vp digital marketing? Here's what you can expect them to handle:
- Develop integrated digital marketing strategies aligned with business goals
- Lead and scale high-performing marketing teams across channels
- Manage marketing budgets and optimize resource allocation
- Drive data-driven decision making through analytics and insights
- Oversee brand positioning and digital customer experience
- Build partnerships with agencies and technology vendors
- Report marketing performance metrics to executive leadership
- Stay current with emerging digital trends and technologies
Qualifications to Be a VP Digital Marketing
Here's what a solid candidate typically brings to the table:
Bachelor's degree in Marketing, Business, or related field10+ years digital marketing experience with 5+ in leadershipProven track record driving revenue through digital channelsStrong understanding of B2B or B2C marketing strategiesExperience managing teams of 10+ marketing professionalsVP Digital Marketing Prerequisites
Before you even think of hiring, make sure your candidates have:
Expertise in marketing analytics and performance measurementDemonstrated success with multi-million dollar budget managementStrong strategic thinking and business acumenExcellent communication and presentation skills to executivesExperience with digital transformation and change managementVP Digital Marketing Hard Skills
The “must-haves” on every recruiter's checklist:
Marketing Analytics: Google Analytics, Adobe AnalyticsMarketing Automation: HubSpot, Marketo, Salesforce Marketing CloudSEO/SEM Tools: SEMrush, Ahrefs, Google AdsSocial Media Platforms: LinkedIn Ads, Facebook Business ManagerCRM Systems: Salesforce, HubSpot CRMData Visualization: Tableau, Looker, Power BIA/B Testing: Optimizely, VWOProject Management: Asana, Monday.comVP Digital Marketing Soft Skills
Tech skills get them in the door—soft skills help them stick around.
Strategic leadership and vision settingExecutive presence and stakeholder managementData-driven decision making abilitiesCross-functional team collaborationChange management and adaptabilityCreative problem-solving mindsetStrong communication and presentation skillsResults-oriented with accountability focusVP Digital Marketing Salary by Experience Level
Entry Level (0-2 Years)
$90k – $130k
Common Titles
Junior VP Digital Marketing, Associate VP Digital Marketing
Mid Level (2-5 Years)
$130k – $180k
Common Titles
VP Digital Marketing, VP Digital Marketing II
Senior Level (5+ Years)
$180k – $300k
Common Titles
Senior VP Digital Marketing, Lead VP Digital Marketing
Frequently Asked QuestionsAbout VP Digital Marketing Hiring
A VP Digital Marketing focuses specifically on digital channels and tactics, while a CMO oversees all marketing functions including traditional channels, brand strategy, and corporate communications. VPs typically report to CMOs and execute digital-specific strategies.
Yes, in-house experience is often more valuable as it demonstrates ability to build internal teams and drive sustained growth. Agency experience helps with vendor management but isn't essential if candidates show strong strategic leadership.
Leadership ability should be prioritized for VP-level roles. They need to manage teams and strategy rather than execute technical tasks. Look for candidates who understand digital tools but excel at team building and strategic thinking.
Present a case study with your company's actual challenges and budget constraints. Ask them to develop a 90-day plan with specific KPIs, resource allocation, and expected outcomes. Their approach reveals strategic thinking and practical experience.
Watch for candidates who can't articulate specific ROI metrics from past roles, lack experience managing budgets over $1M, show poor understanding of your industry, or demonstrate inability to translate technical concepts to executives.
Tools and Programs VP Digital Marketing Use
Here's what their digital toolbox might look like:
Analytics Platforms
Google Analytics•Adobe Analytics
Marketing Automation
HubSpot•Marketo
CRM Software
Salesforce•HubSpot
SEO Tools
SEMrush•Ahrefs
Social Media Management
Hootsuite•Sprout Social
Email Marketing
Mailchimp•SendGrid
Project Management
Asana•Jira
Design Tools
Figma•Canva
Job Description Examples
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.NET Architect.NET DeveloperAI/ML EngineerAI/ML InternAndroid ArchitectAndroid DeveloperAndroid Developer InternAngular DeveloperAngular Developer InternApp ArchitectApp Developer
App Developer InternApp Development ManagerAssistant Brand ManagerAssistant Communications ManagerAssistant Community ManagerAssistant Ecommerce ManagerAssociate Brand ManagerAssociate Product ManagerAzure ArchitectAzure EngineerAzure Engineer Intern
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